Search engine optimisation and promotion enables a web site to be found through a wide range of internet search engines (Google, Yahoo,MSN, etc). Well constructed, high quality websites should achieve ranking results for numerous searches, known as serach strings, i.e. 'pet sitting, ' and 'house sitters' are possibilities that a browser might type in to find a Concierge Service or House sitting company.

More traffic will be guided to your website if it achieves a high ranking position. Well optimised and promoted websites will give you this for more search strings.