Web site Objectives

What are the objectives of your web site?

Do you want your web site to:
- Build awareness of your organisation
Increase people's awareness of who you are and what you do.

- Build awareness of a particular brand or service
Increase people's awareness about a particular product or service that you provide, for example a popular service that could be enhanced by adding internet provision.

- Distribute information
To supporters, customers, stakeholders on products or issues. How many of your staffs' routine tasks or enquiries could be automated via a web site? Online or downloadable information brings obvious savings in administrative time, plus print, production and delivery costs. Think about the information needs of different audiences: you could provide online news releases plus searchable audio and video resources for the media.

- E-commerce
Sell your products or services online. Online shopping facilities are open 24 hours a day so you should also attract business from new customers as well as current customers. You will need to be able to accept credit cards over the internet to offer this facility.

- Build relationships
Your site can be designed to build profiles on the people that use it, so that when they come back it already knows what they're interested in and can tailor the sites accordingly. This is a very powerful tool for creating loyalty, you are providing exactly what your customers want.

- Develop a new marketing strategy/reinforce a current strategy
You may want to use your site to build up a database of email contacts for a Permission Marketing strategy - very cost-effective if carried out effectively. Or you may want to back-up a current strategy.

- Manage an event
Enable potential participants of an event to register online. Enable you to manage bookings, payments, requests for seminars and distribute timely information.

- Gather market research
Information on your customers, either through analysis of site usage statistics, or by online surveys.