Do I need a Web Site?...
Using the Internet as a marketing tool
is a wise business decision even if you aren't "a huge manufacturing
concern that exports internationally". Web sites benefit all types and
all sizes of businesses.
Consider the Reception Area in your
Office (or showroom, or restaurant, or store..): What information does a
potential customer get when he walks through your door? Can they...
- Read the Sign stating Hours of Operation?
- Pick
up a Business Card with your full Business Name, Address, FAX Number
- Read a Brochure about your Company's History,
Products, Mission Statement?
- Look at Photos of the Owners and Employees
at Promotional and Staff Events?
- Read Notices on a Bulletin-Board?
- Get Information about Affiliates
and Suppliers?
- Admire Award Plaques, Trophies,
Team Photos and Certificates?
- Learn Methods of Payment?
- Pick Up a Catalogue, Book an
Appointment, Ask Questions, Meet Staff?
A web site provides the experience of visiting your building.
You need a web site for the potential customer who...
- doesn't, or can't, drop by
- doesn't know your location
- needs to know about parking/public transport/handicapped
accessibility
- wants to gain product/service information before
making a decision
- wants to comparison shop before making a commitment
- has time to browse now: at midnight on the
Sunday of a long weekend
- wants the assurance your firm is professional,
up-to-date, and interested in catering to their needs at their convenience
A Business Web site on the World Wide Web is a service
to all of your potential clients (whether they be across the road or around
the world) and it's advertising and promotion for you.
Why Do I Need A Web site? - written
by Lynda French